With technological, regulatory, and market shifts driving continued change across the global generation industry, a strong sense of purpose has never been more important.

Where the generation industry can reap the largest benefits is not in aligning values to employees or to its organizational culture, as organizations like GE and Zappos have done. In an industry increasingly driven by consumer wants, power industry leaders who can leverage a values-based strategy closely aligned to the customer and industry trends will be able to generate economic success—and help a graying workforce adapt to the changes transforming employees’ day-to-day work.

In a recent article in POWER magazine, Propeller Co-Founder and Managing Partner Jeff Foley offers insight into the economic and positioning benefits of implementing a values-based strategy into your company’s mission.


A strong believer in perseverance, grit and teamwork, Jeff has an innate ability to scan the path ahead and foresee where the challenges lie, no matter how complex the undertaking. Throughout his career, he has taken calculated risks: The first took him from engineering to consulting; the second to a startup, where he helped grow a small, five-person consultancy into a thriving business. A third leap of faith allowed him to leverage that startup experience in building his own company, Propeller. He has 20 years of experience in consulting and business implementation, with previous roles at ACME Business Consulting, Intel, Arthur Andersen and Ernst & Young. Jeff holds an MBA from The Fuqua School of Business at Duke University and a bachelor’s degree in mechanical engineering from Southern Methodist University.