Transformation is a journey, consisting of changes, that allows companies to stay competitive and continue to grow. These changes are created through human behavior, which is often difficult to measure. How do you measure culture? Or motivation? Even though change measurement can seem ambiguous, this shouldn’t stop change management practitioners from continuing to use data to define change results. Propeller consultant, Kyle Crawford, and Propeller alumna, Rachel Crocker, through years of experience partnering with large companies going through transformation, believe that a focus on the right data will measure the success of a change more effectively. They recently spoke about the best way to marry data and change efforts at an event that Propeller co-hosted with change management professionals in the San Francisco Bay Area. We interviewed Rachel and Kyle to get more insight into how data should be better utilized in managing change.