Wildfires, flooding, hurricanes – disasters have been front and center in the news for months. While these events have highlighted the need for businesses to plan for what may seem to be an improbable event, many executives overlook the need to manage everyday risk. This is a missed opportunity to build a stronger organization that can better adapt to disruption and position your company for continued growth.

In an article published in Chief Executive, Propeller Co-founder and Managing Partner Jeff Foley offers insight into how business leaders should approach risk-taking and which opportunities deliver the largest return. Read the full article here to learn three key things businesses can do to identify, scope and manage risk.


A strong believer in perseverance, grit and teamwork, Jeff has an innate ability to scan the path ahead and foresee where the challenges lie, no matter how complex the undertaking. Throughout his career, he has taken calculated risks: The first took him from engineering to consulting; the second to a startup, where he helped grow a small, five-person consultancy into a thriving business. A third leap of faith allowed him to leverage that startup experience in building his own company, Propeller. Jeff has 20 years of experience in consulting and business implementation, with previous roles at ACME Business Consulting, Intel, Arthur Andersen and Ernst & Young. Jeff holds an MBA from The Fuqua School of Business at Duke University and a bachelor’s degree in mechanical engineering from Southern Methodist University.