Whether you’re serving employees, businesses, or end consumers, growing your organizational capabilities to deliver a powerful customer experience (CX) is key to driving loyalty and accelerating business growth.

Propeller’s CX Maturity Model provides a blueprint to prioritize your efforts and guide your experience practice. The assessment evaluates your organization’s performance across five leading CX capabilities - inspire, lead, listen, humanize, act.

Our 18-question assessment places your organization in one of three stages of maturity - prescriptive, purposeful and powerful. Each stage offers targeted areas for improvement.


The business value of CX and its capabilities are not well understood or established.


The business value of CX is understood; some capabilities have been established and there’s ongoing support and investment.


CX value permeates across all levels of the organization; most capabilities have been well established and there’s sustained commitment to continuous innovation.

Ready to Get Started?

Take our 10-minute, self-guided assessment to get a quick baseline for your organization.

Enter your name and email address at the end of the assessment to receive a free, detailed breakdown of your responses from one of our CX experts within three business days.

Or, if you would prefer not to share your information, you can still receive a high-level summary of your responses.