A Large Software Company Improves Their Employees' Commutes
A large software company based in the Bay Area has experienced explosive growth in recent years. With the growing demands on infrastructure, the company was eager to address parking constraints at new and existing buildings while opening up more transportation options for employees. Our team went to work to capture employees' stories about their commute while learning about their aspirations for what it could be. The goal of the project was to develop a set of recommendations for a commuting solution that put employee values at the center of its design to unlock infrastructure constraints, reduce the company’s carbon footprint, and save employees the hassle and expense of driving into work.
Our team gathered data from over 5,000 employees through a series of surveys, focus groups, and individual conversations to understand their pain points and what they valued in their commute, including cost, travel time, and reliability. We mapped commute preferences across the company, developed a set of recommendations based on these preferences, and presented them to leadership. To complement these recommendations, we worked with leadership on a process to measure and monitor the impact of these changes over time on employees, the bottom line, and the environment.
- Employee Insights (Surveys, Focus Groups, One-on-One employee interviews)
- People Analytics (Domain modeling: commute analysis, KPI measurement and monitoring)
- Employee Personas + Journey Mapping
- Service Design (Concept Elicitation, participatory design, high-level representations: preference mapping)
- Strategy + Roadmap (Design evaluation: recommendations delivery, prioritization)
Our team was able to quickly synthesize research, present recommendations, and work with leaders to move ahead with a new company-sponsored transportation solution for employees. By keeping employees at the center of the solutioning process, Propeller was able to deliver a strong recommendation to the company with high confidence in employee adoption.