Enhancing Mobile Experience For Your Most Loyal Consumers
The Problem
The client's product has a sizable market of product enthusiasts for whom the next big product launch is comparable to the launch of a new iPhone. Similar to a valuable collectible, acquiring this product and being the first to know about it afforded clear bragging rights. However, key customers were being overrun by technically savvy third party re-sellers who bought all available product during highly anticipated launches, thereby fracturing the relationship between this major retailer and its most loyal consumers.
The Approach
Propeller took over a stalled initiative to develop an invitation-only, commerce-enabled mobile application. The team developed a platform that not only shut out third party re-sellers, it also developed key insights into its most enthusiastic consumers and trendsetters. Propeller led the team through the development of a highly specialized experience utilizing program management and agile team leadership.
Services Provided
- TECHNOLOGY ENABLEMENT & IMPLEMENTATION
- PROJECT RESET & RESCUE
- CUSTOMER JOURNEY & EXPERIENCE
- STRATEGIC PLANNING & EXECUTION
Value Delivered
The application launch was so successful that it won internal awards and was recognized externally as being a key factor in a lift in the stock price. The app continues to resonate strongly with its audience with a 4.9 out of 5 overall rating on iTunes after more than a thousand reviews.