People-First Data Centric Organization Transformation

The Problem

A global retailer’s Data and Analytics organization is evolving to gain speed and mature capabilities across the enterprise. This re-organization and centralization of enterprise-wide data is essential to unlock growth and provide confidence in decision-making within a complex business, and to ultimately meet productivity targets. To support this transformation, the Data and Analytics group needed to better understand their stakeholder needs and expectations, identify the current state of the organization’s people, processes, and tools, and define strategies that support rapid evolution and execution.


The Approach

To support the Data and Analytics organization, Propeller’s team designed an Organization Activation Framework to assess operational performance across people, process, and structure. We analyzed survey and interview data from key stakeholders to determine pain points, and examined findings and patterns from interviews and survey responses. The team then identified themes across stakeholder groups linking all findings together. Finally, Propeller  developed a set of recommendations and tactical initiatives to guide the transformation.  

Services Provided

  • Employee Research
    Employee Personas & Journey Mapping
  • Branding Sprint
  • Operating Model Redesign
  • Change Management Strategies
  • Agile/Lean Strategies

Value Delivered

Propeller delivered 46 supporting initiatives across five high-level recommendations - spanning vision alignment, operating model, lean portfolio, data culture maturity, and team development, along with strategies and implementation plans for each area. The team also helped the client stand up an innovation pod concept, conduct a data hackathon, and develop an internal brand.


Interviews Completed with C-Level and Other Senior Leaders


Organizational Design Recommendations


Tactical Initiatives