Experience Design

We dri­ve busi­ness per­for­mance by cre­at­ing per­son­al­ized, dif­fer­en­ti­at­ed expe­ri­ences for your cus­tomers and employees.

Young Black woman writing on glass board with dry erase marker

Delivering experiences that grow your impact and bottom line.


Every day we interact with brands – at work, in stores, and online. These moments inform how we feel or think about a brand and ultimately drive future decisions toward that organization. Experiences that satisfy a need, feel frictionless, and spark an emotional connection drive customer loyalty and employee engagement. Experience — not price or product — is the key differentiator. We help leaders gain insights into their customers and market forces, design innovative products and services that connect across the customer and employee journey, and implement strategies that help you keep pace with the velocity of disruption.

Areas of Expertise

At Propeller, we bridge experience design with execution, offering tailored solutions to drive customer experience transformation strategies. We unlock innovation by harnessing the power of customer data and human-centered design methods, aligning people, processes, and technologies at each touchpoint along the customer and employee journey. Whether you’re looking to modernize your e-commerce platform or design a purpose-driven workplace, our team of consultants will guide you each step of the way.

Research

Explore customer pain points, competitor offerings, and leading industry practices to differentiate your business in the market.

  • Customer Research + Insights
  • Competitive Analysis + Benchmarking
  • Market Research

Strategy

Imagine new futures that unlock business growth in e-commerce, omnichannel, and personalization and develop the roadmap and metrics to deliver solutions.

  • Experience Strategy
  • Growth + Innovation Strategy
  • Experience Management
Design

Build and test new products and services to confirm the market fit and connect underlying business capabilities to support the desired customer experience.

  • Concept Prototyping
  • Customer Testing + Validation
  • Service Design
Tech & Ops

Align design teams and ways of working, digital tools, and customer data to deliver an integrated, modern customer experience at scale.

  • Maturity Assessment
  • Customer Data + Tech Platforms
  • Org Design + Operating Model

Let’s tackle some of your biggest problems together.

As an embedded partner, we work with you to uncover the root problems and create actionable and sustainable solutions. There’s never a one-size-fits-all approach. However, here are some common challenges we encounter and our solution-finding approach.

Little girl pointing at croissants through a glass bakery case. Her mother is holding her up to look while the female cashier in the background smiles in the little girl's direction.

Disconnected customer journeys?

Your customers are having difficulty moving from online to offline when shopping for your product or service.

Related Solutions:

  • Customer Research + Insights
  • Omnichannel Experience
  • Experience Measurement
  • Customer + Data Tech Platforms